“It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives,” said Carmen Zolman, Nike Senior Design Director for Apparel Innovation about the launch of Nike’s new maternity range.
“The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design,” she said.
The design team combed through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women to create the perfect fit. They also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum. Nike athlete moms also gave their input.
The Nike (M) Collection includes a four-piece essentials capsule consisting of the Nike (M) Pullover, the Nike (M) Swoosh Bra, the Nike (M) Tank and Nike One (M) Tight.
This is what the new range looks like – modelled by Nike mom athletes:
“I loved how soft the [Nike One (M)] tights were and the fact that if you were a size medium before, you could be a size medium in the Nike (M) line,” says U.S. Women’s Open Champion Michelle Wie West. “It takes the guesswork out of everything and it boosts your confidence. It’s like skin: it’ll just shrink back. It grows with you. It decreases in size with you. I love that it’s part of your journey.”
“The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed,” says Perri. “The leggings give you options of wearing it over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.”
The Nike (M) collection launches September 17 in North America, Europe and Africa on nike.com.
Xanet is an award-winning journalist and Living and Loving’s digital editor. She has won numerous awards for her health and wellness articles and was a finalist for the Discovery Journalist of the Year in 2009 and again in 2011 for the Discovery Best Health Consumer Reporting and Feature Writing category. She is responsible for our online presence across social media channels and makes sure our moms have fresh and interesting articles to read every day. Learn more about Xanet Scheepers.